Thenewblack_copy

So I was looking online at one of my favorite clothing store’s website when I came across a shirt that read “Green Is the New Black.”

Is that right?

So just for kicks, I decided to Google “is the new Black t-shirt” to see what other catchy phrases were being marketed as the new Black.

There was of course “Gay Is the New Black,” which I had seen before but there was also “Juicy Is the New Black,” and “Adopting Is the New Black.”  There’s probably more, but I couldn’t take anymore so I stopped my search with those three.

Since when did the struggles of Black people, that by the way haven’t ended (Jena 6, hello!!!!), become fashionable?  Everything is the new Black, not the new white, brown, or yellow.  The new Black.  WTF is up with that?

This is almost as bad as the white girl I saw in Starbucks with the “I Love Black People” t-shirt on.

The struggles that Black people continue to endure are not for companies to use to make a profit of off.

While the health of the environment is an important issue for some, it doesn’t compare to years of slavery and mistreatment at the hands of whites.  Let’s see, a hybrid car verses being run over by a car for being Black in the wrong part of town.  I don’t know about you, but for me it doesn’t compare.

Now, I am Black and I am gay and you would never catch me in a shirt that read “Gay Is the New Black.”  First, as I said before, the struggles of Black people didn’t end with integration.  Second, it always strikes me as being odd that for a group of people that is not known for being remotely interested in issues and causes important to Blacks (unless it benefits them in someway), they have no problem equating the gay civil rights struggle to that of Black people.

“Adopting Is the New Black,” threw me for a loop.  Is the phrase meant to refer to the scores of white celebrities adopting African babies?  Or could it be referring to the number of white gay male couples adopting Black babies.  Please remember that our families were separated when we were captured and brought over here to serve as slaves.  And that in 2007, American Black children make up a significant portion of kids in the foster care system and awaiting adoption.  Again, nothing to joke about or print on a t-shirt.

And as for “Juicy Is the New Black,” if you know what that means, by all means, enlighten me.

You would think that some things just shouldn’t have to be said, but as I continue to find out, that’s just not the case.

At any rate, I decided to send of letters to all of the companies with the offending t-shirts to give them a piece of my mind as a Black sista who doesn’t appreciate her race being used yet again to kick a profit back to someone who probably wouldn’t know Black if it was starring them in the face. 

Look at the end of the day, my people didn’t go through what they went through so white women could walk around in t-shirts taking our lives for granted.  Please don’t think for a moment that I didn’t notice who was modeling the shirts.  And that’s not being racist, that’s being real. 

If you feel the same, their info is listed below. Sometimes it’s the little things that make a difference.

“Adopting Is the New Black” T-Shirt
Urban Outfitters Direct
30 Industrial Park Blvd. Trenton, SC 29847
Customer Service (800) 959-8794
Fax (800) 959-8795

“Green Is the New Black” T-Shirt
Torrid Headquarters
18305 E. San Jose Avenue
City of Industry, CA 91748
USA
Customer Service (866) 867-7431
Fax (626) 839-4686

“Gay Is the New Black” T-Shirt
CafePress.com
950 Tower Lane Suite 600
Foster City, CA 94404
Fax (650) 655-3003

“Juicy Is the New Black” T-Shirt
Juicy Couture
12723 Wentworth St
Arleta, CA 91331
Tel (818) 767-0849
Email contactla@juicycouture.com