What happens when you put a Black movie in a theater outside of the Black community its opening weekend?
Let me take a guess.
Well, if it’s a good movie with a solid cast it will sell out two shows, one on Friday and one on Saturday.
It will then pull a higher per screen average than any of the top 10 grossing films in America. In this, case it beat out “The Golden Compass” ($7,308), “This Christmas” ($2,640), “Fred Claus” ($1,446), “Beowulf” ($1,524), “Bee Movie” ($962) and “American Gangster” ($1,190).
And then it will be pulled from the theater because of concerns that "the producers may have bought the gross." Coupled with suspicions over $1500 in advance ticket sales on a Sunday before the theater opened is "highly abnormal for a Sunday movie."
Let me guess, too many Blacks in line last weekend?
But that’s just my guess at the reasons why “Dirty Laundry,” a new Black PG-13 rated film starring Rockmond Dunbar, Loretta Devine, Jenifer Lewis, and Terri J. Vaughn was pulled from the Clearview Chelsea Theater just days after its opening. Did I mention it pulled a higher per screen average than any of the top 10 grossing films in America?
But what do you expect when you take a movie with an almost all Black cast and put it on one screen…in Chelsea? Chelsea?
Do you think that would ever happen to a Tyler Perry film or a Spike Joint? Do you think they did this to "Juno," which also opened last weekend?
Black films need Black audiences to succeed and we’re not in Chelsea. Try Harlem, the Bronx, and Jamaica Queens.
But what pisses me off even more, is that when we make the effort to go out of our way, in the cold, to support the film at a theater that is miles away from where it should be screening, we get accused of buying tickets and falsifying numbers. Give me a break.
And you may be wondering how this could have happened in the first damn place and I hate to be the one to say I told you so, BUT I DID.
I just hope that because of the film’s gay character, Black America
doesn’t ignore the that fact this is still a Black film that’s being
unfairly removed from its only theater in New York during a time when
Black films are far and few between.
This ain’t hardly over. To be continued…
To contact the Clearview Chelsea Theater AND COMPLAIN:
Clearview Chelsea Theater
260 West 23rd Street
New York, NY 10011
Clearview Cinemas Headquarters
97 Main Street
Chatham, NJ 07928
Clearview is owned by:
1111 Stewart Avenue
Bethpage, NY 11714